This self initiated project was an exploration into online worlds and communities. Craigslist's Missed Connections ad space caught my eye with its range of expressive and peculiar ads that become lost within hours due to the amount of posts submitted daily.

A "missed connection" is a type of personal advertisement which arises after two people meet but are too shy or otherwise unable to exchange contact details. In this project I apply contemporary editorial design to emphasise the creativity and personality behind the posts.